PPC Rescue
| Company: | PPC Rescue |
| Headquarters: | Wrexham, United Kingdom |
| Industry: | Internet/New Media |
| Employees: | less than 100 |
| Website: | View website |
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We specialise in helping you to reduce Adwords costs by between 30% to 60% and achieve high performance in house. If your CTR is less than 10% you are experiencing under performance, if it’s 1%-4% you have issues, anything below 1% indicates an account facing major problems and losses. We don't manage accounts and we are NOT an Adwords Agency; we provide 1 to 1 mentoring and coaching in your Adwords account so you and your team can achieve success. We are the pioneers of Adwords Mentoring and the only provider of Adwords Mentoring in the UK. Should you wish to bring your Adwords management in house in the future or would like assistance in building highly successful Adwords campaigns now then Mentoring is your route to success. Many customers are shocked to discover that CTR in the region of 1% - 4% is the defination of a poor performing account. You may like to check that you are achieving the following. • All your campaigns outside of the most generic keywords should be achieving at least a 10% Click Through Rate (CTR). • You should be using conversion tracking. Your conversion rates should be above 5%. • You hold the top key positions at a low CPC. • The cost per conversion should be less than the gross profit for the sales generated. Each industry is different but as a rule of thumb if your conversion costs per sale are higher than 30% of your gross profit, a serious problem exists. • Your campaigns are well structured. If an Campaign / Adgroup appears confused in the keywords mix especially if it's appealing to a variety of products and services you will not achieve high performance. • Large accounts are using the Adwords client centre. • Broad match is very carefully controlled. • Each week you should receive or generate a list of search phrases (not keywords) split into new potential keywords and unwanted off topic keywords. Examine actual user search terms instead of keywords. You or your agency should be actively reducing cost each week. • The number and variety of Ads is a common give away. If you have only a few generic ads you have performance issues. Beware of Ads using Keyword insertion to cover all search terms. This is a classic example that your account sliding into the long grass of underperformance. |
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ppc / seo / adwords specialistlocation
Company: PPC Rescue
Location: Wales
:Chester , Cheshire Distance:0 milesSalary:£18,000 - £22,000 with a bonusDate posted:28/01/2011 09:01Job type:PermanentCompany:PPC RescueContact:Paul RobinsonRef:Totaljobs/MentorPPCJob ID:49634048
We currently have an opportunity for an experienced PPC / SEO Specialist to join a new successful and growing company in their offices just…
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